Ecommerce Operations and ERP Integration for IRD Equipment

Commercial Restaurant Equipment, Sold at Scale

International Restaurant Distributors is an Orlando-based distributor of commercial restaurant equipment and supplies, serving operators across Florida, Georgia, Texas and Oklahoma out of a showroom and warehouse operation.

The online catalog runs to thousands of products across dozens of commercial restaurant equipment brands, from refrigeration and cooking equipment through smallwares and disposables.

Ecommerce Operations and ERP Integration

Roundbox Creative did not build the original storefront. What Roundbox does is keep it running and connected, and most of that work is nowhere a visitor can see it.

The catalog is priced from the company’s ERP system rather than by hand. Roundbox maintains the integration that carries pricing from the ERP through a middleware API and onto the storefront every night, so a price changed in the back office reaches a customer without anyone touching the website. Diagnosing and repairing that chain end to end is an ongoing part of the engagement.

Dedicated Ordering Portals

Beyond the public store, Roundbox supports a separate ordering portal built for national franchise accounts, where approved locations order from a curated catalog at contracted pricing, with orders routed back into the same ERP.

Search, Feeds and Internal Tools

Roundbox also runs search engine optimization and Google Business Profile management for the company, maintains its Google Merchant Center product feed, supports the hosted forms platform behind quoting and parts requests, and has built internal operations tooling for the sister brand, including a warehouse inventory search application for the sales team.

Hosting and Server Support

Ongoing server support, monitoring and maintenance across the storefront, the API and the ordering portal.

• Ecommerce
• Florida
• SEO
• Website