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Roundbox Creative partnered with Kindred Marketing Agency to design and develop a web-based interactive heatmap tool for a Michigan-based manufacturer specializing in automotive access systems, lighting, badging, and fabrication. This solution was showcased at a major tradeshow to capture real-time visitor feedback in a visually engaging and intuitive way.
The custom tool was fully integrated into the company’s website development project, ensuring a seamless brand experience across digital and live environments. Visitors interacted directly with the tradeshow display, tapping into a simple interface that translated responses into a dynamic heatmap. This allowed the manufacturer’s marketing and leadership teams to instantly visualize areas of interest, engagement, and potential product demand.
Custom Website Development & Real-Time Feedback
The interactive heatmap display went beyond simple surveys, offering a live visual tool that increased participation and generated actionable insights. Because it was web-based, the solution could be accessed across devices, providing ongoing value even after the tradeshow ended.
Key features included:
- Real-time response tracking with immediate visual feedback.
- Custom development tailored to the automotive industry’s unique needs.
- Seamless integration with the client’s website for ongoing digital engagement.
This project highlights Roundbox Creative’s ability to merge website design, interactive tools, and custom development into high-impact digital solutions that serve both marketing and business goals.
- Design by Kindred Marketing Agency
- Interactive
- Michigan
